It would very easy to satirise this, and Always Hope will rise above the temptation (on this occasion), apart from noting in passing that it is our Cathedrals that have led the way in pioneering the Donorpoint, and registering some curiosity that the MD of the company that makes the things is also a parish priest (I suppose he must be non-stipendiary).
In fact the Donorpoint raises a serious issue: how the parish churches are to be funded. To the many who will fume about how disgraceful it is that a church should take money in this way, the obvious response is: "how would you go about funding the maintenance and mission of this ancient building in the heart of London?". There is a species of wishful thinking that allows a lot of people to imagine that a church can continue to exist indefinitely without ever raising the sordid question of money.
How do we fund a parish church, paying for the ongoing maintenance of these wonderful and inefficient buildings, as well funding the enormous variety of work that is based in them? Thousands of churches, often huge in size (and equally often inhabited by tiny congregations) somehow manage to keep open year after year and even to do amazing things in their communities. It is a miracle how few of our parish churches have had to close, but the pace of closure is quietly accelerating. St Bride's may have the advantage of a city centre location, but an enterprising approach to fundraising ought to be on every church's agenda.
Hmm. I wonder how you get one of those Donorpoints...